The problem:
Millions of pilgrims come to the Kumbh Mela to take a dip at the confluence of three holy rivers. Including women. These women pilgrims are vulnerable to unwanted attention with the danger of lurkers taking inappropriate pictures of them while they change clothes or take their holy dip in open waters.

The solution: A saree that never gets ‘wet’

Women are vulnerable to unwanted attention because the clothes they wear during the dip get wet and stick to their bodies. What if they had a saree that did not get wet? A saree that did not stick or become transparent?

Hamam presents the world’s first waterproof saree. The waterproof saree was mass produced and distributed to women who were going for their holy dip to ensure that every woman who came to the Kumbh to achieve their life long dream of taking a holy dip , did so safe and secure from prying cameras and eyes.