Advertising
From SlapAamir.com to KissAamir.com, we created 2 websites that went viral in under 36 hours, and it was all done to spread the message of love and tolerance.
In November 2015, a political party offered ₹100,000 to anyone who slapped Bollywood superstar, Aamir Khan, for a remark he made about the political and religious intolerance in India. Ridiculous right? So, we created a website, mocking their claim, where we handed out ₹100,000 (virtually of course) to every person who slapped Aamir Khan. And we called it www.SlapAamir.com
The idea was to see if people slap him or not and to our surprise he got over 8 million slaps on the website in over 15 hours. Many found it hilarious and understood the sarcasm in it, but most were slapping him in anger, that's when we launched phase 2 of our campaign.
SlapAamir.com redirected to KissAamir.com
With KissAamir.com, we wanted to spread the message that intolerance can sometimes lead to hatred and violence and it's important to spread the message of love and tolerance.
The 2nd phase of the campaign was well received by many, understanding the intention of our approach, but the most ridiculous of them believed we got "hacked"!
Within 36 hours, both the website had over 1.5 million interactions, over a million unique visitors, half a million shares and a major rage in the country. All this, and not a single #Hashtag.
